Freshomia mobile app design | Coffee shop app UX case study
Project details :
Freshomia coffee & cafe aims to be the go-to mobile app for coffee lovers in New York City, providing a seamless experience from finding coffee to ordering, paying, and tracking.
By incorporating features from the top 5 coffee shop competitors in New York City, Freshomia coffee & cafe can offer a unique and personalized experience that sets it apart from the competition.
Key Features :
- Users can easily locate coffee shops nearby using their current location or by entering a specific address.
- Users can read reviews and ratings from other customers to help them choose the best coffee shops to visit.
- Users can answer a few questions about their coffee preferences, and the app will recommend coffee shops that match their taste.
- Users can place an order and pay for their coffee through the app, skipping the line and saving time.
- Users can earn points for each purchase they make, and redeem them for free coffee or other rewards.
UX Research :
- A detailed description of the target user and their needs, goals, and pain points.
- A visual representation of the user’s thoughts, feelings, and behaviors.
- A step-by-step illustration of the user’s interactions with the app.
- A report on the strengths and weaknesses of top competitors, as well as their unique selling points, customers, revenue, profits, and marketing strategy.
- An analysis of the app’s strengths, weaknesses, opportunities, and threats.
Information Architecture :
- A visual representation of the app’s main sections and pages.
- A detailed description of the app’s navigation structure and hierarchy.
- A collection of low-fidelity sketches or digital prototypes that illustrate the layout and functionality of the app.
Visual Design :
- A visual identity that represents the app’s tone and personality, including logo, color scheme, typography, and imagery.
- A document that outlines the design guidelines, including font sizes, color palettes, and graphic styles.
- High-Fidelity Mockups: Detailed designs of each screen of the app, including typography, color, imagery, and layout.
Research and Analysis : (Week 1–2)
- Conduct user research to understand target audience needs, preferences, and pain points
- Develop user personas and empathy maps based on research findings
- Conduct competitive analysis to identify strengths and weaknesses of top competitors
- Conduct a SWOT analysis to assess the app’s strengths, weaknesses, opportunities, and threats
- Create a project brief based on research and analysis findings
Information Architecture and Wireframing : (Week 3–4)
- Develop the app’s sitemap and navigation structure based on research and analysis findings
- Create wireframes of key app screens and user flows
- Review wireframes with the client to ensure requirements are met
- Update wireframes based on client feedback
High-Fidelity Design : (Week 5–6)
- Develop high-fidelity mockups based on wireframes
- Review mockups with the client to ensure the design meets brand requirements
- Update mockups based on client feedback
- Create a branding and style guide based on design decisions
Problem statement :
Coffee lovers in New York City struggle to find a convenient and efficient way to order and pay for their coffee on the go. This leads to long lines and waits times, resulting in frustrated customers and lost business for coffee shops.
Area of problems I tried to solve :
The Freshomia coffee & cafe mobile app aims to solve this problem by providing a simple, easy-to-use platform for customers to order and pay for their coffee ahead of time.
The app will allow customers to browse menus, customize orders, and pay securely through their mobile devices. This will help to reduce wait times and create a more seamless customer experience.
Additionally, the app will offer loyalty rewards and promotions to incentivize repeat business and increase customer satisfaction.
The app’s user interface will be designed to be intuitive and user-friendly, allowing customers to quickly and easily place their orders.
Overall, the Freshomia coffee & cafe app will provide a convenient and efficient solution for coffee lovers in New York City, improving the customer experience and driving business for coffee shops.
As a Professional UI/UX Designer I help to build digital products from research to the final UI by keeping the right balance between the business objective, audience taste & design trends.
I’m available for new projects! Drop me a line at hellomanjurul@gmail.com
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